An ‘attention’ economy
The ‘attention economy’ is one of six major trends identified by designers considering the role design plays in our world. Attention is considered to be a scarce resource. Worth thinking about.
There are implications and learning here for those interested in organisational development.
Here are the 6 trends:
- Wide and Deep: meta-disciplinary study and practice
- Expanded scope: scale and complexity of design problems
- Targeted messages: a narrow definition of audience
- Break through: an attention economy
- Sharing experiences: a co-creation model
- Responsible outcomes: focusing on sustainability
Go to http://www.aiga.org/designer-of-2015-trends/ to see more:
Categories: News,